![]() ![]() ![]() Their entire business is built on data collection, and any advances they make in privacy on Android can also come with reduced data collection to them. The subject of privacy is a much more delicate balancing act for Google. On security, they can only do so much without locking down the system more, and refashioning their relationship with Android licensees, which is already under attack from the Department of Justice. According to Statcounter, which uses web analytics data, as of May, 80% of iOS devices were on iOS 14, the latest version, but only 15% were on Android 11. Google has much more trouble than Apple keeping their installed base on the most recent Android version. Making it worse, they are dependent on the OEM handset makers and carriers to push out security updates for them, and those third parties have shown little interest in keeping their customers’ phones up to date. But the downside of that is that it is very hard for Google to enforce security, even in their own Google Play Store. Aside from price, a selling feature of Android generally is that it comes with fewer limitations to the owner and software developers. They wanted an open system, or at least one more open than iOS as its distinguishing feature. This is a tradeoff that Google made long ago when they first bought and began developing Android. One of these axes of comparison is security and privacy, and Android always comes up on the short end of the stick there. They are also very aware of the perceptions of Android versus iOS. At times, it seems to bore them, but they understand that it is one of the key lynchpins of their ecosystem, and a key source of data. Google ( NASDAQ: GOOGL) has an odd relationship with Android. Photo by Pornpak Khunatorn/iStock Editorial via Getty Images Google Steps Up, But Doesn’t Cross The Line ![]()
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